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This week I heard a few familiar lines before people joined my live cohort: “Joe, I can’t make the first session - is that OK?”
“I’ve got other commitments - I don’t want to take on too much.”
“Not sure I can commit 4 hours a week to sessions and homework.”
The funny thing? They’re the same people who told me: “I’m unhappy with my personal brand.”
“I spend too long on content.”
“I need to raise my prices.”
“I’m fed up watching everyone else get opportunities.”
After a quick chat they were in. Don't get me wrong - I'm not calling anybody out here. I'm just sharing this because maybe you're thinking the same thing. Each person realised it wasn’t time holding them back. It was belief. Here’s the truth: 👉 Your current actions have created your current results. 👉 Unless something changes, nothing changes. I get it. I’ve been there too. We’re all human. But when it comes to building your personal brand - this is my zone. I’ve spent 7 years obsessed with it. Worked alongside the best in the world. And I’ve built a team that’s helped Ali Abdaal, Chris Williamson, Sahil Bloom, Greg Isenberg, and even Andreessen Horowitz sharpen their brand and message. What would happen if we worked on your brand? So let me ask you this: Q4 is going to happen whether you join me or not. 2026 is going to be the same story for your brand unless things change. 🚀 In just 3 days, my first live cohort begins. For 6 weeks, you’ll work directly with me and the team to learn how to build the brand of your dreams. Every seat also comes with 12 months of community access to keep you consistent long after the cohort ends. I’ve poured months into making this experience everything you need to make your brand finally click. And honestly? I’m buzzing. We have the most amazing people joining us already, and yeah, I want you to be there too. The first step is having a quick chat with me 👇 P.S. I escaped Starbucks this week and got down to the beach. Recent storms in Florida took away most of the sand dunes and the tide was so far out I hardly recognised it! Back in the UK soon to see family, the team, and for some events. Maybe I'll watch my LinkedIn Learning course on the flight lol |
Join the best personal branding community 🚀 I share how to grow your audience from my experience with the world's best (Ali Abdaal, Chris Williamson, Greg Isenberg, Sahil Bloom, Jordan Peterson & more)
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Let me be brutally honest with you… I’ve wasted years of my potential by trying to do everything myself. It’s how most of us start - whether you’re a founder, exec, or creator. You’re the expert. Nobody can do it like you. So you keep pushing, doing, grinding… but deep down, you know you’re operating below your potential. Recently, I made a change. I started asking for help. I hired a coach. I leaned on my network. I sought out people who were experts where I wasn’t. The result? Exponential...
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