Hey Reader, How's everything going since the cohort? It's been 82 days since our final call together. I can't believe how quickly the time has flown. You've just got an email from me about your Founding Member Benefits, which I hope will continue to serve you. I did a 1:1 consultation last week (which I wrote about here) and it reminded me... The number one thing requested from you in the Founding Members cohort was the option for 1:1 private coaching. A 1:1 coaching call is a great fit, if:...
3 days ago • 1 min read
I have news to share. I'm moving the launch back of Personal Brand Mastery to Wednesday 1st October. Why? I've just spent 2x days at a retreat with 80+ creators hearing from speakers like Daniel Priestley, Lara Acosta, Dan Murray-Serter and experts from Kit and Circle. I'm in this pic somewhere I've come back with endless notes and inspiration. At the retreat, I couldn't shake the feeling that we could add SO much more to the course. Seriously, the stuff I learned will provide you with a much...
7 days ago • 1 min read
Hey team, Quick one - I just finished my slides for a talk I'm giving tomorrow with Coaching.com. The talk's called: "Mastering Personal Branding From Concept to Content" and there's over 2,000 people registered... Want to join? If you're stuck posting content consistently and want to fix that, I'd love to see you there. 🗓️ Thursday 4th September, 3-4pm BST / 10-11am EST Register below: Join the free workshop P.S. How dreamy are these slides? Slide game strong. P.S.S. Tomorrow, I’ll actually...
12 days ago • 1 min read
I’m making a big shift in how I work. For years, I’ve told clients the same thing. But lately, I haven’t lived it as consistently as I should. Starting now, I’m going back to the single most important practice you can do every day: Write. The problem? Writing online is a long-term game. It feels like: You're creating content in isolation You're making little progress You're ignoring other responsibilities The truth? Nothing is more important today than sharing how you think. Clear writing =...
14 days ago • 2 min read
So with all this talk about Personal Brand Mastery, I wanted to share with you the module list. Exclusively, before anywhere else sees it 👀 Ladies and gentlemen... this is PBM: That's 14 big modules with a total of 67 lessons inside. Over 20+ hours of content filmed for you to grow and monetise your personal brand. Plus, your very own Personal Brand Hub gives you the exact Notion system we use for our clients - included in Personal Brand Mastery. Me blurring this unnecessarily to create drama...
15 days ago • 1 min read
The biggest day of my career is almost here. In 10 days, on Tuesday 9th September, Personal Brand Mastery will be in your hands. I’ve filmed 35+ hours of content. We've edited that down to 20+ hours of lessons. We’ve collapsed everything we’ve learned in 7+ years working on 70+ brands so all you have to do is follow the steps and trust the process. I’ve taught a private live cohort over 4-weeks to refine the information BEFORE it even reached you. It’s been countless late nights and huge...
16 days ago • 1 min read
Hey team, I just got a WhatsApp that made my day. I had to share it with you... This morning I sat down with Luke, the co-founder of Financial Interest. Seen the YouTube channel Damien Talks Money? Their incredible channel (325,000 subscribers) and podcast is rapidly growing and they're looking to hire their first Social Media Manager. Damien reached out about paying for an hour of my time for a consultation. I shared everything I could to support them with the hiring process. The hour FLEW...
18 days ago • 1 min read
Hey friends, As promised, newsletter subscribers get everything first. We've put together a breakdown of how we grew Greg Isenberg's LinkedIn from 40,000 followers to 110,000 in less than 12 months. That's 70,000 new followers using a process you can use today: The Content Waterfall System. Greg is one of the finest thinkers on the internet. You might now know him as the "Startup Ideas" guy. But when we first met, he was recording the podcast in his closet. He enjoyed the conversations, but...
23 days ago • 1 min read
Hey team, You don’t need a massive following to land your first brand deal. You just need creativity, confidence and the right strategy. I've learned late that it's just a decision to go after revenue streams. Some creators are getting paid.Some creators aren't getting paid.The difference comes down to being more intentional. In this 25-minute video, I’ll share my DREAM framework - a simple 5-step system I’ve used to consistently sign two high-quality sponsorships every month. Whether you're...
about 2 months ago • 1 min read
Today's Sponsor: Taplio 🤝 Taplio is the only tool you need to manage your LinkedIn. Not just for writing content, but for everything to do with your LinkedIn growth journey. Find content inspiration in seconds, systematise engagement, and analyse your content to improve it, fast. I got you the best deal available: Unlock 30 Days of any Taplio plan for just $1 with code JOEG1X1 🎁 Try Taplio for $1 Founding Members Cohort ✅ I just spent my whole weekend watching Netflix. Last week, our first...
3 months ago • 1 min read