Today at a Glance:

• Use my FREE Personal Brand GPT to grow your personal brand 🎁
• We're approaching 60,000 LinkedIn followers
• I've relaunched my YouTube channel with weekly videos

The Personal Brand GPT

We’ve built a free AI tool that I probably should have sold.

The Personal Brand GPT is loaded with insights from my direct experience working with world-class creators, frameworks we take founders through on 1:1 calls, and all of my best LinkedIn content.

I’ve struggled myself with positioning, so when this tool unblocked me to grow my own personal brand to nearly 60,000 followers, I knew I had to share it with you.

To access the GPT you'll be sent to a Notion page where inside I've created a full guide for how to maximise using it, featuring:

• Step-by-step instructions
• A live example of me using it for my personal brand
• My best practices and tips

We’re raising the bar in the personal brand industry and that starts with sharing a tool with you for free that 99% of companies would charge for.

But don’t just take my word for it...

Kanika now has clarity and confidence with her positioning:

Madison is sharing the GPT with her workshop participants (wild):

Tomer now has a well-defined brand. Clarity = power

How The GPT Helps You

1) Defining your core values

The GPT asks questions that help understand:

• What drives you (beyond metrics)
• What you’re really passionate about
• How you want to show up online

2) Creating a Personal Brand Statement

A clear brand statement keeps your message focused and helps your audience understand you instantly.

The GPT helps you define:

• Who you are and what you do
• Who you serve and why it matters
• The impact you want to create

This step alone saves hours of “what should I post” stress.

3) Building out Content Pillars

Once you know your values and brand statement, content flows.

With 3-5 focused themes, every post is aligned with your goals and your audience’s needs.

The GPT suggests content pillars like:

• Your expertise and insights
• Personal stories and lessons
• Topics that engage and serve your community

The DMs I’ve received already have been incredible. If you’ve used the GPT, please reply to this email with feedback so we can improve the next version.

Related Quote 💡

New on YouTube 🎥 ​​

My latest YouTube video is live. It's called "7 Unconventional Ways To Boost Your Productivity" and you can watch it below:

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Thank you for reading Creator's Compass! I hope you found this week's email valuable.

Don't forget to subscribe to my YouTube channel to grow your personal brand in a way that's authentic to you.

P.S I'm going skiing for the first time on Wednesday - wish me luck ⛷️