Today at a Glance:
The Personal Brand GPTWe’ve built a free AI tool that I probably should have sold. The Personal Brand GPT is loaded with insights from my direct experience working with world-class creators, frameworks we take founders through on 1:1 calls, and all of my best LinkedIn content. I’ve struggled myself with positioning, so when this tool unblocked me to grow my own personal brand to nearly 60,000 followers, I knew I had to share it with you.
To access the GPT you'll be sent to a Notion page where inside I've created a full guide for how to maximise using it, featuring:
We’re raising the bar in the personal brand industry and that starts with sharing a tool with you for free that 99% of companies would charge for. But don’t just take my word for it... Kanika now has clarity and confidence with her positioning: Madison is sharing the GPT with her workshop participants (wild): Tomer now has a well-defined brand. Clarity = power How The GPT Helps You1) Defining your core values The GPT asks questions that help understand:
2) Creating a Personal Brand Statement A clear brand statement keeps your message focused and helps your audience understand you instantly. The GPT helps you define:
This step alone saves hours of “what should I post” stress. 3) Building out Content Pillars Once you know your values and brand statement, content flows. With 3-5 focused themes, every post is aligned with your goals and your audience’s needs. The GPT suggests content pillars like:
The DMs I’ve received already have been incredible. If you’ve used the GPT, please reply to this email with feedback so we can improve the next version.
Related Quote 💡
"When you have clarity of intention, the universe conspires with you to make it happen." — Fabienne Fredrickson New on YouTube 🎥 My latest YouTube video is live. It's called "7 Unconventional Ways To Boost Your Productivity" and you can watch it below: Thank you for reading Creator's Compass! I hope you found this week's email valuable. Don't forget to subscribe to my YouTube channel to grow your personal brand in a way that's authentic to you. P.S I'm going skiing for the first time on Wednesday - wish me luck ⛷️ |
Join the best personal branding community 🚀 I share how to grow your audience from my experience with the world's best (Ali Abdaal, Chris Williamson, Greg Isenberg, Sahil Bloom, Jordan Peterson & more)
I can’t believe I’m writing this… my TEDx talk is live! For years, I’ve watched incredibly smart people hold back from sharing online because of one thought: “What will people think of me?” Every time we publish online, we’re stepping onto a digital stage. It feels vulnerable. But there’s a cost to staying invisible: the opportunities you never receive, the people you never meet, and how your ideas will never who needed them. I call this Visibility Debt - the gap between who you are and what...
Anybody can make content and it's never been easier. But nobody actually wants to "create content". You want the lifestyle and the opportunities it can provide for you. You don't want 100,000 followers. You want how you perceive 100,000 followers will feel. But unfortunately, that's not something 99% of people will experience. When clients hire us as an agency, it’s usually because they know the truth: They could easily sink hundreds of hours into content and marketing that might not work....
Right now I'm sat at my local Starbucks tapping away at my keyboard. Out of nowhere, a young guy pulls up directly opposite me and introduces himself. "Hey, I'm Devon. Do you day-trade?" Instantly hesitant, I put an earphone in and say politely: "Not currently no, but yes I do stuff online." He was so close to me he was almost drinking my matcha. "OK. It's just I'm 17 in college right now and I'm trying to invest in myself and my future." Instantly I'm smiling - it's hard to ignore that...