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​Join The Founding Members Live Cohort​

If I lost all my 70,000+ followers today and had to start from scratch, here’s exactly how I’d rebuild my personal brand:

1. I’d reduce the stakes to increase consistency

People don’t want perfect frameworks anymore, they want to see how you think.

So I’d treat my posts like a window into my actual process: the half-formed thoughts, the content systems I’m tweaking, the lessons I’m learning in real time.

I wouldn’t wait until something was “finished” to share it. I’d share the process while I’m still in it. That transparency is what makes people trust you. And when people trust how you think, they trust how you work.

2. I’d focus on what energises me, not what performs best

Most people on LinkedIn are chasing reach. More followers, more views, more clicks.

But I’ve seen firsthand that breadth without depth doesn’t lead to trust (and trust is what drives results). So if everyone else is focused on going wide, I’d go deep.

I’d share nuanced posts that speak directly to the right 100 people, rather than trying to impress the wrong 10,000. Because when you build differently, intentionally, and with care, you don’t just grow an audience.

You build a community that actually wants to hear from you tomorrow.

3. I’d turn every insight into a format that scales

It’s one thing to have great ideas. It’s another to turn them into assets that keep working for you.

I’d take every idea that lands and ask: how can I turn this into something repeatable? A carousel, a podcast clip, a visual, a short script. This is what turns creators into systems.

Your best ideas shouldn’t be buried in yesterday’s post. They should be working for you 24/7 in different formats across your ecosystem.

That’s it:

• Authenticity first
• Systems second
• Consistency always

If you're already spending hours on content that's getting no traction, listen up.

The number one thing I wish I'd done sooner is to work with people ahead of me. You can achieve all of your goals for your personal brand with the right playbook and community.

Tomorrow, we begin our Founding Members cohort where I'm sharing everything I’ve learned about growing an audience online.

The course will cover:

• What it takes TODAY to be the authority in your industry
• The exact processes and systems we’ve refined over 4 years in my agency
• Everything I know from 7 years working with the best creators in the world
• The playbook to create content that’s authentic and on-brand to YOU

We’ve been doing this for the Top 1%

For the last 4 years, I’ve been running an agency that builds personal brands for some of the biggest creators and founders in the world.

Ali Abdaal. Chris Williamson. Sahil Bloom. Greg Isenberg. Jay Clouse and so many more brands you know.

As an agency, we could only help a limited number of people scale their personal brand.

Meanwhile, thousands of smart people like yourself are stuck - sitting on great ideas with no visibility, no clear system, and no traction.

That's why we're building Amplify Academy and I'd love to have you involved from the beginning 🤝

This exclusive live cohort includes:

• 16 hours of live sessions taught by me
• PLUS a weekly ask me anything call where I'll answer all of your questions
• Lifetime access to the recorded course
• Community access and a closed group chat for Founding Members only