Social media is full of advice.

And as someone who owns a social media agency, I know how powerful - and overwhelming - that can be.

We’re constantly absorbing other people’s opinions. It’s incredible exposure, but at some point, more information isn’t growth.

Inner work is.

That’s been my focus all year:

• Not the next tactic.
• Not the next optimisation.
• But the harder question:

Who am I underneath the noise?

Moving to America 🇺🇸 forced me to confront that.

I never thought I’d live here.

But being uprooted - and being in the complete unknown - strips away everything familiar.

Back home, I often felt like I was fighting the tide.

I didn’t always have supportive environments, and the opinions around me were loud.

(Over time, you start confusing those voices with your own)

But when you’re alone in a new place, something shifts: the noise gets quieter, and you hear yourself more clearly.

One thing I've really faced head-on recently is my all-or-nothing personality.

• I work late into the night.
• I move in sprints.
• My schedule is inconsistent.

For years, I treated this as something I needed to “fix.”

​But a ChatGPT prompt revealing our bottlenecks completely flipped my world upside down.

I highly recommend you try it yourself.

With a lot to change, yes, I've also embraced how some things are just who I am - a part of how I’m wired.

So I’m learning to be kinder with myself.

To accept both the strengths and flaws.

And I'm looking to build a life that works with who I am, not against it.

Self-improvement isn’t always becoming someone new.

Sometimes it’s supporting the person you already are.

This newsletter is mostly a form of therapy and journaling for myself, but if you're feeling behind, frustrated with progress, or drowning in advice from others...

I really think what's missing is more time looking inside and sitting with ourselves to understand what's causing the tension.

This weekend I'm asking myself:

• What habits move me forward?
• What habits hold me back?
• What environments, and people, support me?

Audit your social media. Filter your feed.

Raise your standards for who you let into your circle.

Stop absorbing advice that was never meant for you.

Information is powerful - but only when you know who you are first.

P.S. Everything in this email is a projection. I wrote this for myself then thought, hey, I may as well publish it too.

P.S.S. When I teach personal branding, my focus is about getting really clear on who you are and then showing up online in a way that attracts the people and opportunities that are meant for you.

P.S.S.S. I'll be at Chris Williamson's live show in Salt Lake City on Thursday and Tony Robbins' Date With Destiny event on Friday. Hit me up if you're attending either!