Join the best personal branding community š I share how to grow your audience from my experience with the world's best (Ali Abdaal, Chris Williamson, Greg Isenberg, Sahil Bloom, Jordan Peterson & more)
Is AI your advantage or downfall?
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Every creator I know is using AI now. Usually to:
On paper, that sounds great, right? But sometimes the behind the scenes can look likeā¦
And thatās often because people are completely relying on AI for their content and judgement. AI is either your biggest advantage or your fastest way to damage your personal brand. Thereās no middle ground anymore. The creators succeeding are the ones who figured out the line between leverage and lazy. Thatās exactly what weāre unpacking on February 26th at Build Authority LIVE (AI Edition). Ali Abdaal, Jay Clouse, Lara Acosta and Justin Moore are joining me to share how they actually use AI.
Six hours of insights from some of the best minds in the creator economy. Yes, for free. š
Thursday, Feb 26th Join us and leave with a clear plan for using AI without diluting your authority.
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Creator's Compass
Join the best personal branding community š I share how to grow your audience from my experience with the world's best (Ali Abdaal, Chris Williamson, Greg Isenberg, Sahil Bloom, Jordan Peterson & more)
This quote is my laptop background. It's my single focus right now: Every pattern in your life repeats until you learn the lesson. The moment you choose differently, the loop ends and growth begins. h/t my friend Emily Dunlop Nothing changes until you change. The only way to get new results is to choose new decisions. My sole focus right now is making sure my weeks are looking different than they did last year. Otherwise? 2026 ends and you're in the same place as before. There's a ChatGPT...
Hey, I probably owe you a bit more detail on what the Personal Brand Mastery cohort actually is and how it works. Towards the end of last year, we launched Amplify Academy. For the last 7 years, Iāve had the privilege of working with world-class creators, best-selling authors, and founders who are true thought leaders in their industry. But I had to make a choice. Keep building elite brands in private and behind closed doors. Or break down everything Iāve learned about the creator economy to...
Hey, If I was to take a guess, I bet your content ideas live in at least 5x different places. Notes app. Google Docs. Screenshots you sent yourself. Voice memos you never transcribed. Random thoughts in Slack. Meaning every time you want to post, you spend 20 minutes hunting. By the time you find it, youāve lost the energy to actually write. Sound familiar? š The annoying part is that youāre thinking about content and having the ideas. But thereās no system. This is an issue we saw repeatedly...