Is AI your advantage or downfall?


Every creator I know is using AI now.

Usually to:

  • Write posts faster
  • Repurpose in minutes
  • Automate their workflow

On paper, that sounds great, right?

But sometimes the behind the scenes can look like…

  • More output but fewer real conversations
  • More impressions but less trust
  • More content but no lift in revenue

And that’s often because people are completely relying on AI for their content and judgement.

AI is either your biggest advantage or your fastest way to damage your personal brand.

There’s no middle ground anymore.

The creators succeeding are the ones who figured out the line between leverage and lazy.

That’s exactly what we’re unpacking on February 26th at Build Authority LIVE (AI Edition).

Ali Abdaal, Jay Clouse, Lara Acosta and Justin Moore are joining me to share how they actually use AI.

  • What they automate and what they keep fully human
  • How they keep their voice intact while scaling
  • How they turn attention into inbound when everyone can “write well”

Six hours of insights from some of the best minds in the creator economy.

Yes, for free.

đź“… Thursday, Feb 26th
⏰ 3pm–9:30pm EST / 8pm–2:30am GMT

Join us and leave with a clear plan for using AI without diluting your authority.

Count down to 2026-02-26T20:00:00.000Z​

Creator's Compass

Join the best personal branding community 🚀 I share how to grow your audience from my experience with the world's best (Ali Abdaal, Chris Williamson, Greg Isenberg, Sahil Bloom, Jordan Peterson & more)

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