Join the best personal branding community 🚀 I share how to grow your audience from my experience with the world's best (Ali Abdaal, Chris Williamson, Greg Isenberg, Sahil Bloom, Jordan Peterson & more)
The 2-Step Process for Reliable Leads [7 days left to join live cohort]
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In our last live cohort, 95% of the group said they wanted to grow their personal brand for leads. So, how many do you think tracked if this was happening? Zero. Not one person. To distill marketing funnels down into just two steps, you need to:
Yesterday, I received a WhatsApp from a founder friend who has a high-ticket consulting offer. He's concerned about where his next client is coming from: He's not the only one - I'm receiving DMs every day saying the same thing. Earlier today, I sent you a full lesson from Personal Brand Mastery for free. If you missed it, watch the video here. That 21-minute video helps you master attention on LinkedIn. On the other side of the coin from attention, we have conversion. Receiving more attention on a high-converting offer is like pouring fuel onto a fire. Even if you're in a niche or don't want to go mega viral, it's still true that you want both attention and conversion at play. Well, life has seasons and so does social media. If reach is feeling harder to come by right now (check out my video to solve that) what's that revealed in your business?
So my friends, algorithm changes may be out of our control, but we can focus on improving conversion. Because if you're not just creating content for the sake of it, we need to give both attention and conversion the time they deserve. Quick tips:
Send me any questions you have and I'll get back to you within 24 hours. Here to help! |
Creator's Compass
Join the best personal branding community 🚀 I share how to grow your audience from my experience with the world's best (Ali Abdaal, Chris Williamson, Greg Isenberg, Sahil Bloom, Jordan Peterson & more)
This is a dream come true for me. When I first had the idea for building a community, I thought about who I’ve had the pleasure of knowing in my career. Join the masterclasses happening inside our community Proximity is power. The best in the world move different. They think different, operate different, and execute every day on their craft until they’ve mastered it. Now, inside my community, you get to hear from them too. We’ve got 8x incredible masterclasses starting soon, with: 1/ Ali...
"Organic reach on LinkedIn is down 65%." I'm getting a lot of DMs from people worried about their business and I want to help. If your business depends on leads from LinkedIn, a lack of visibility can be a huge problem. I'm here to say don't worry. Despite some algorithm changes, the fundamental ways LinkedIn works is still the same. Great content is still getting great results. In my opinion, the bar has just got higher where "bad" content no longer gets inflated engagement. In Personal...
I've had the best week meeting you guys and hearing exactly what you need! A large piece of feedback was: "Joe, they all look great, but what option is best for me?" Clarity is ESSENTIAL for your personal brand. Turns out, it's also pretty important when launching your baby into the world... 😉 So I wanted to break down the different options for you - as I got excited - and shared 3x options all at once! Course, Community & Cohort. Course (Self-Paced) At the core of everything is Personal...