I’m making a big shift in how I work.

For years, I’ve told clients the same thing. But lately, I haven’t lived it as consistently as I should.

Starting now, I’m going back to the single most important practice you can do every day:

Write.

The problem?

Writing online is a long-term game.

It feels like:

• You're creating content in isolation
• You're making little progress
• You're ignoring other responsibilities

The truth?

Nothing is more important today than sharing how you think.

Clear writing = clear thinking

The more you write, the more you grapple with how you feel.

The more you share your thoughts, lived experience and ideas with the world, the more you're a magnet for the right opportunities.

The largest creators in the world, authors, speakers - pretty much everyone in the public eye - write every day.

It's the only way to stand-out.

And even if you want to build a brand team - it's still your main responsibility because your team need to work with your original thought.

This writing could be scripts for a YouTube video or expressed in a podcast, but the "raw material" has to come from you.

If you saw my email last week, I shared how we partnered with Greg Isenberg to do exactly this - growing his LinkedIn by 70,000 followers using the Content Waterfall System.

Greg is a professional writer.

I was at a Tony Robbins business event with Greg in 2023. We're in a conference centre with 3,000+ entrepreneurs and during a guest speaker's keynote he gets up and leaves.

I find Greg later on huddled around a table writing a Twitter thread. When inspiration strikes, it strikes, and the best content creators write every day to share their thoughts.

So now, I'm committing to writing every day for 2 hours.

Ideally, I want to write when I feel most creative (mornings or late at night) but I'm focusing first on building the habit.

When the day gets underway I usually find it very hard to prioritise writing - which makes sense as it's a form of creative expression that requires space.

But that's not a good enough excuse.

Whether it's a midday reset with some meditation music, going for a walk, or blocking out time to write as the first thing you do - it needs to happen.

Writing is now the most important part of your day.

It's non-negotiable.

Writing is so important I've dedicated a full module called Writing Online in Personal Brand Mastery. The cool thing is - your daily inputs can multiply to create weeks of content (I'll show you how).

Miss the teaser releasing the modules yesterday? Here it is again:

Answer this honestly - are you writing enough?

If you wanna join me in writing more reply to this email and we can do it together.

Talk soon,