Every creator I know is using AI now. Usually to: Write posts faster Repurpose in minutes Automate their workflow On paper, that sounds great, right? But sometimes the behind the scenes can look like… More output but fewer real conversations More impressions but less trust More content but no lift in revenue And that’s often because people are completely relying on AI for their content and judgement. AI is either your biggest advantage or your fastest way to damage your personal brand....

This quote is my laptop background. It's my single focus right now: Every pattern in your life repeats until you learn the lesson. The moment you choose differently, the loop ends and growth begins. h/t my friend Emily Dunlop Nothing changes until you change. The only way to get new results is to choose new decisions. My sole focus right now is making sure my weeks are looking different than they did last year. Otherwise? 2026 ends and you're in the same place as before. There's a ChatGPT...

Hey, I probably owe you a bit more detail on what the Personal Brand Mastery cohort actually is and how it works. Towards the end of last year, we launched Amplify Academy. For the last 7 years, I’ve had the privilege of working with world-class creators, best-selling authors, and founders who are true thought leaders in their industry. But I had to make a choice. Keep building elite brands in private and behind closed doors. Or break down everything I’ve learned about the creator economy to...