Join the best personal branding community 🚀 I share how to grow your audience from my experience with the world's best (Ali Abdaal, Chris Williamson, Greg Isenberg, Sahil Bloom, Jordan Peterson & more)
Don't post sh*t
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Quick one. LinkedIn reach is supposedly down on the platform. My take? Bad content used to perform well as there was less supply. Now more people post - because it's the best platform to grow a brand on - and that means the bar's gone up. Cool. Don't post sh*t. Rate your posts objectively. We all have a gut feeling for taste. We know what’s good and what’s not, even when we can’t put our name on it. For example, when I've rushed a post out and have ignored all know best practices, my post won't perform. I got what I deserved. A 6/10 post deserves a 6/10 result. But when we tick the boxes that leads to performance, it makes sense that it'll be favoured by the algorithm and perform better. There are 5 core types of posts:
Each type serves a different function: Some build trust Some deepen relatability Some drive action Need more leads? Use Evidence Posts which are more bottom of funnel. Want more traction? Use Engagement Posts to spark conversation and engagement. We have a whole module called LinkedIn Mastery in Personal Brand Mastery with examples and viral templates to make this process a lot easier. But this newsletter is about one simple tip. Rate your own posts before you hit publish. Don't increase quantity unless quality can be maintained. Have an incredible weekend! P.S. This week has been unbelievable. It's been so cool to meet different people and to finally bring Amplify Academy to life. |
Creator's Compass
Join the best personal branding community 🚀 I share how to grow your audience from my experience with the world's best (Ali Abdaal, Chris Williamson, Greg Isenberg, Sahil Bloom, Jordan Peterson & more)
This is a dream come true for me. When I first had the idea for building a community, I thought about who I’ve had the pleasure of knowing in my career. Join the masterclasses happening inside our community Proximity is power. The best in the world move different. They think different, operate different, and execute every day on their craft until they’ve mastered it. Now, inside my community, you get to hear from them too. We’ve got 8x incredible masterclasses starting soon, with: 1/ Ali...
In our last live cohort, 95% of the group said they wanted to grow their personal brand for leads. So, how many do you think tracked if this was happening? Zero. Not one person. To distill marketing funnels down into just two steps, you need to: Send traffic to what you're selling (marketing) Convert that traffic (sales) Yesterday, I received a WhatsApp from a founder friend who has a high-ticket consulting offer. He's concerned about where his next client is coming from: He's not the only...
"Organic reach on LinkedIn is down 65%." I'm getting a lot of DMs from people worried about their business and I want to help. If your business depends on leads from LinkedIn, a lack of visibility can be a huge problem. I'm here to say don't worry. Despite some algorithm changes, the fundamental ways LinkedIn works is still the same. Great content is still getting great results. In my opinion, the bar has just got higher where "bad" content no longer gets inflated engagement. In Personal...