Join the best personal branding community 🚀 I share how to grow your audience from my experience with the world's best (Ali Abdaal, Chris Williamson, Greg Isenberg, Sahil Bloom, Jordan Peterson & more)
How Chris Williamson hit 1M LinkedIn views
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Chris Williamson is one of the most famous people on the internet. It took me four years to convince him to post on LinkedIn. Four. Years. Well, it's finally happened: with: ✅ 1,000,000 impressions in 30 days ✅ Multiple posts over 100K views ✅ +6,000 new followers (+20%) With so much content to choose from, we built a strategy designed to make noise. Start posting quietly? That would’ve been a missed opportunity. Instead, we opened with this line - fitting for the world’s most professional platform: “Hello LinkedIn - daddy’s home.” On a feed full of polished formatting and productivity tips, sometimes the best move is to zag when everyone else zigs. It was also GREAT timing to work closely with Neutonic - caffeine for this launch has been very helpful 😅 Other highlights from last week include:
Every week moves fast, and I’m sharing everything I learn directly in my community so you can benefit too. If 365 days of access, accountability, and growth sound good to you. Consider joining here: joegannon.co/academy P.S. Join the community before Friday for a 1:1 strategy call with me.
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Creator's Compass
Join the best personal branding community 🚀 I share how to grow your audience from my experience with the world's best (Ali Abdaal, Chris Williamson, Greg Isenberg, Sahil Bloom, Jordan Peterson & more)
This is a dream come true for me. When I first had the idea for building a community, I thought about who I’ve had the pleasure of knowing in my career. Join the masterclasses happening inside our community Proximity is power. The best in the world move different. They think different, operate different, and execute every day on their craft until they’ve mastered it. Now, inside my community, you get to hear from them too. We’ve got 8x incredible masterclasses starting soon, with: 1/ Ali...
In our last live cohort, 95% of the group said they wanted to grow their personal brand for leads. So, how many do you think tracked if this was happening? Zero. Not one person. To distill marketing funnels down into just two steps, you need to: Send traffic to what you're selling (marketing) Convert that traffic (sales) Yesterday, I received a WhatsApp from a founder friend who has a high-ticket consulting offer. He's concerned about where his next client is coming from: He's not the only...
"Organic reach on LinkedIn is down 65%." I'm getting a lot of DMs from people worried about their business and I want to help. If your business depends on leads from LinkedIn, a lack of visibility can be a huge problem. I'm here to say don't worry. Despite some algorithm changes, the fundamental ways LinkedIn works is still the same. Great content is still getting great results. In my opinion, the bar has just got higher where "bad" content no longer gets inflated engagement. In Personal...