Join the best personal branding community š I share how to grow your audience from my experience with the world's best (Ali Abdaal, Chris Williamson, Greg Isenberg, Sahil Bloom, Jordan Peterson & more)
The AI mistake thatās hurting your brand
|
On Thursday at our summit, Jay Clouse said something that stopped the room: āPeople are becoming human AI wrappers.ā That line has been rattling around my brain all weekend. Because I think it highlights the biggest mistake people are making with AI and their personal brand right now: Use AI on the back-end, not the front-endYes of course you should be using AI privately as:
But AI slop is being rejected heavily right now. Nobody wants:
Trust is scarce right now and trust is the real currency. A Simple Filter Before You PublishAsk yourself: āCould someone else have posted this?ā If the answer is yes - donāt publish it. If it sounds like everyone else, it wonāt build authority. Here's another big takeaway Ali Abdaal shared. He shared something beautifully simple. Every time he works on a YouTube video he asks himself: "Is this useful?" If the answer is no, he doesnāt make the video and the same goes for a newsletter he writes or a LinkedIn post. What I've seen to be true time and time again is that the best creators maintain a ruthless bar for usefulness. Having that bar matters more now than ever before. Here's what you should double down: 1. Show up as you
2. Use the 10ā80ā10 for writing with AI (h/t Olly Richards) 10% input - provide direction to the LLM in a high-quality prompt 80% first draft - let the LLM write a first draft which you actively refine 10% final touches - rewrite parts that don't sound like you and add extra details The content still flying on LinkedIn includes personal stories, specific details and lived experience. 3. Create a āUsefulness Personaā Define clearly who you write for. Then ask:
If not - refine it or scrap it because it won't perform anymore and it's wasting people's time. Use AI on the back-end to save time, never outsource or edit who you are. What made content high quality hasn't changed. I hope this was useful š |
Creator's Compass
Join the best personal branding community š I share how to grow your audience from my experience with the world's best (Ali Abdaal, Chris Williamson, Greg Isenberg, Sahil Bloom, Jordan Peterson & more)
I canāt believe Iām writing thisā¦ my TEDx talk is live! For years, Iāve watched incredibly smart people hold back from sharing online because of one thought: āWhat will people think of me?ā Every time we publish online, weāre stepping onto a digital stage. It feels vulnerable. But thereās a cost to staying invisible: the opportunities you never receive, the people you never meet, and how your ideas will never who needed them. I call this Visibility Debt - the gap between who you are and what...
Anybody can make content and it's never been easier. But nobody actually wants to "create content". You want the lifestyle and the opportunities it can provide for you. You don't want 100,000 followers. You want how you perceive 100,000 followers will feel. But unfortunately, that's not something 99% of people will experience. When clients hire us as an agency, itās usually because they know the truth: They could easily sink hundreds of hours into content and marketing that might not work....
Right now I'm sat at my local Starbucks tapping away at my keyboard. Out of nowhere, a young guy pulls up directly opposite me and introduces himself. "Hey, I'm Devon. Do you day-trade?" Instantly hesitant, I put an earphone in and say politely: "Not currently no, but yes I do stuff online." He was so close to me he was almost drinking my matcha. "OK. It's just I'm 17 in college right now and I'm trying to invest in myself and my future." Instantly I'm smiling - it's hard to ignore that...