Today's email is sponsored by Constant Contact. I Really Regret This Firstly, hats off to the creators who do it all. Itās not easy to create contentāto handle everything yourself, from filming and editing to writing, designing, and staying consistent with it all. Thatās why I started Amplify in the first place. I was doing everything myself for Ali Abdaal, Chris Williamson, and Cliff Weitzman (CEO of Speechify). I was good at copywriting, great at strategy (I loved it), but when short-form...
8 days agoĀ ā¢Ā 1 min read
Today's email is sponsored by Fathom. At a Glance: The LinkedIn Content Funnel - learn how to systematically move your audience from awareness -> trust -> conversion Why most creators stay stuck on reach and never get results Ask these 3 questions before you hit publish Most people post on LinkedIn without a plan. But the āpost and hopeā strategy never works. Some days, their content takes off. Other days, itās crickets. The problem? No strategy = just throwing posts into the void. Instead of...
9 days agoĀ ā¢Ā 2 min read
Today's email is sponsored by Fathom. At a Glance: The 3 things to align in your content. How sharing your passion leads to connection. Why understanding people is more important than algorithms. The Anatomy of The Perfect Content Strategy This will change how you think about content. Itās not just what you want to say. Itās not just what the algorithm favours. Itās not just what your audience wants. Itās all three. I like to call it the ācontent sweet-spotā. This framework has been my...
14 days agoĀ ā¢Ā 1 min read
Today's email is sponsored by Fathom. The Impact of Adding Sub-Hooks In 5 years, Iāve written 1,000+ posts on LinkedIn.(And this one strategy changed the game for me)See what I did there? šI added a sub-hook to make you click āsee moreā And guess what? It works. Every. Single. Time. Here's why sub-hooks are so powerful:- It makes you curious.- It builds anticipation of the value being delivered.- It helps retain the attention gained from the main hook.Hereās how I use sub-hooks in my posts:-...
17 days agoĀ ā¢Ā 1 min read
I'm Hiring A Personal Brand Manager š Weāre hiring at Amplifyāand I have a feeling this role might be perfect for you (or someone you know). Weāre looking for a Personal Brand Manager to help scale LinkedIn profiles from 5K to 50K+ followers and beyond. If you love personal branding, storytelling, and content strategy, this could be your next big move. Why Youāll Love This Role: ā
Make an Impact ā Shape the digital presence of top entrepreneurs & founders. ā
Remote & Flexible ā Work from...
20 days agoĀ ā¢Ā 1 min read
Today's email is sponsored by Fathom. At a Glance: The difference between amateur and professional creators The most common reasons why people stop creating Over 600+ people have used the Personal Brand GPT! Most personal brands fail. Itās not because of lack of effort or talent. Itās because they lack clarity and consistency. Hereās what usually happens: They focus on vanity metrics only They depend on quick āgrowth hacksā They try to be everything to everyone. They donāt have a clear...
22 days agoĀ ā¢Ā 1 min read
Today at a Glance: I reveal my most-used framework for streamlining content creation: The Effort-Impact Matrix Watch my latest YouTube video showing the matrix Learn how to tap into your creativity without burning out The Effort-Impact Matrix Every single week youāre wasting hours of your life creating content that nobody sees. If you own a business itās worse - youāre PAYING for that to be the case. Iām going to share with you a framework that our clients love which immediately ensures that...
about 2 months agoĀ ā¢Ā 2 min read
Today at a Glance: Define your 'why' with a clear Personal Brand Statement Use my prompts to keep your content aligned and impactful How to feel energised again about creating content Define Your Personal Brand Statement The best creators in the world know exactly why they create content. Theyāre driven by a deeper mission that fuels everything they share online. Iāve helped hundreds of entrepreneurs gain clarity on their personal brands, and today, Iām sharing a framework to help you do the...
about 2 months agoĀ ā¢Ā 1 min read
Today at a Glance: The paradox of social media that gets founders fired up Why not creating content is a disservice to who you can help How just 1 hour per week is enough to grow your personal brand The Paradox of Social Media Whenever I share this with founders and entrepreneurs, it fires them up and gets them posting online. The paradox is simple: the people with the most valuable insights donāt share what they know online because they don't have the time. Meanwhile, our feeds are filled...
about 2 months agoĀ ā¢Ā 1 min read
I just dropped a YouTube video that could change the industry. Iāve worked with some of the biggest creators in the world to grow their personal brands - now Iām sharing the same framework with you for free. If you're stuck on what to post, this video will give you clarity on your content strategy and brand positioning. Originally made for our clients, this workshop was too valuable to not share. To go a step further, my team built a Personal Brand GPT with all of my best content,...
about 2 months agoĀ ā¢Ā 1 min read