Anybody can make content and it's never been easier. But nobody actually wants to "create content". You want the lifestyle and the opportunities it can provide for you. You don't want 100,000 followers. You want how you perceive 100,000 followers will feel. But unfortunately, that's not something 99% of people will experience. When clients hire us as an agency, itās usually because they know the truth: They could easily sink hundreds of hours into content and marketing that might not work....
10 days agoĀ ā¢Ā 1 min read
Right now I'm sat at my local Starbucks tapping away at my keyboard. Out of nowhere, a young guy pulls up directly opposite me and introduces himself. "Hey, I'm Devon. Do you day-trade?" Instantly hesitant, I put an earphone in and say politely: "Not currently no, but yes I do stuff online." He was so close to me he was almost drinking my matcha. "OK. It's just I'm 17 in college right now and I'm trying to invest in myself and my future." Instantly I'm smiling - it's hard to ignore that...
11 days agoĀ ā¢Ā 1 min read
Hey friend, Whether we've known each other for a while now, or we only recently connected. I recently made one of the biggest decisions of my life. I moved to America. In this vlog I share the real reasons behind the move, how Chris Williamson (Modern Wisdom) played a part, and what comes next. This has been months in the making. Watch the full story: https://www.youtube.com/watch?v=DdEDv3zwxK4 P.S. I'm putting a lot of work into weekly YouTube uploads for you. Leave a comment in YouTube if...
15 days agoĀ ā¢Ā 1 min read
I drove 300 miles to a temple Yesterday I drove 300 miles to a temple in the middle of a forest. Visiting Michael Singerās Temple of the Universe had been on my bucket list for the past year, so it was epic to finally make the trip happen. Every week Michael Singer - author of The Untethered Soul and The Surrender Experiment - hosts a talk at the temple he founded 51 years ago. People travel from all over the world to attend. Some people even move nearby just to integrate the teachings into...
18 days agoĀ ā¢Ā 2 min read
Why you might be stuck (and not realise it) Hey Reader, If you feel stuckā¦ It might not be your strategy. It might be your environment. Information is everywhere now. Tactics are everywhere. But growth? Growth comes from proximity. From being around people who think bigger than you, move faster than you, and hold higher standards than you. There are two types of rooms that accelerate your life: Allies - people building alongside you Mentors - people already ahead of you Allies understand your...
24 days agoĀ ā¢Ā 1 min read
š£ Applications for my Personal Brand Mastery cohort are now closed. Thank you for sticking around as I also promoted the summit! It was a great success - now back to our regularly email schedule š¤ On Thursday at our summit, Jay Clouse said something that stopped the room: āPeople are becoming human AI wrappers.ā That line has been rattling around my brain all weekend. Because I think it highlights the biggest mistake people are making with AI and their personal brand right now: Use AI on the...
26 days agoĀ ā¢Ā 1 min read
Iāve been thinking a lot about patience. The inner tension of wanting something immediately, while knowing deep down that good things take time. And most likely, the things we want are already on their way. Recently, I had a 1:1 advisory call with a CEO. He introduced me to a stance I havenāt stopped thinking about: Micro impatience. Macro patience. His view was that being impatient in the short term isnāt a flaw. Itās a sign of standards. It means youāre close to the work. Close to the...
27 days agoĀ ā¢Ā 1 min read
Today I went on a very passionate rant to my team. Because there's one thing nobody talks about with personal branding: The opportunity cost of doing nothing. When it comes to your personal brand, a lot of people tell themselves theyāre in a neutral position because they havenāt started yet. You think, āIāll start when Iām readyā or āIām too busy right nowā. But here's the truth - youāre not at zeroā¦ If youāre not posting on LinkedIn, not investing in your personal brand, not putting yourself...
about 1 month agoĀ ā¢Ā 1 min read
Every creator I know is using AI now. Usually to: Write posts faster Repurpose in minutes Automate their workflow On paper, that sounds great, right? But sometimes the behind the scenes can look likeā¦ More output but fewer real conversations More impressions but less trust More content but no lift in revenue And thatās often because people are completely relying on AI for their content and judgement. AI is either your biggest advantage or your fastest way to damage your personal brand....
about 1 month agoĀ ā¢Ā 1 min read
This quote is my laptop background. It's my single focus right now: Every pattern in your life repeats until you learn the lesson. The moment you choose differently, the loop ends and growth begins. h/t my friend Emily Dunlop Nothing changes until you change. The only way to get new results is to choose new decisions. My sole focus right now is making sure my weeks are looking different than they did last year. Otherwise? 2026 ends and you're in the same place as before. There's a ChatGPT...
about 1 month agoĀ ā¢Ā 1 min read