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Creator's Compass

Join the best personal branding community šŸš€ I share how to grow your audience from my experience with the world's best (Ali Abdaal, Chris Williamson, Greg Isenberg, Sahil Bloom, Jordan Peterson & more)

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I Built A Free Personal Brand Tool

Today at a Glance: Use my FREE Personal Brand GPT to grow your personal brand šŸŽ We're approaching 60,000 LinkedIn followers I've relaunched my YouTube channel with weekly videos The Personal Brand GPT Weā€™ve built a free AI tool that I probably should have sold. The Personal Brand GPT is loaded with insights from my direct experience working with world-class creators, frameworks we take founders through on 1:1 calls, and all of my best LinkedIn content. Iā€™ve struggled myself with positioning,...

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Today's email is sponsored by Constant Contact. I Really Regret This Firstly, hats off to the creators who do it all. Itā€™s not easy to create contentā€”to handle everything yourself, from filming and editing to writing, designing, and staying consistent with it all. Thatā€™s why I started Amplify in the first place. I was doing everything myself for Ali Abdaal, Chris Williamson, and Cliff Weitzman (CEO of Speechify). I was good at copywriting, great at strategy (I loved it), but when short-form...

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Today's email is sponsored by Fathom. At a Glance: The LinkedIn Content Funnel - learn how to systematically move your audience from awareness -> trust -> conversion Why most creators stay stuck on reach and never get results Ask these 3 questions before you hit publish Most people post on LinkedIn without a plan. But the ā€˜post and hopeā€™ strategy never works. Some days, their content takes off. Other days, itā€™s crickets. The problem? No strategy = just throwing posts into the void. Instead of...

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Today's email is sponsored by Fathom. At a Glance: The 3 things to align in your content. How sharing your passion leads to connection. Why understanding people is more important than algorithms. The Anatomy of The Perfect Content Strategy This will change how you think about content. Itā€™s not just what you want to say. Itā€™s not just what the algorithm favours. Itā€™s not just what your audience wants. Itā€™s all three. I like to call it the ā€˜content sweet-spotā€™. This framework has been my...

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Today's email is sponsored by Fathom. The Impact of Adding Sub-Hooks In 5 years, Iā€™ve written 1,000+ posts on LinkedIn.(And this one strategy changed the game for me)See what I did there? šŸ‘†I added a sub-hook to make you click ā€˜see moreā€™ And guess what? It works. Every. Single. Time. Here's why sub-hooks are so powerful:- It makes you curious.- It builds anticipation of the value being delivered.- It helps retain the attention gained from the main hook.Hereā€™s how I use sub-hooks in my posts:-...

I'm Hiring A Personal Brand Manager šŸš€ Weā€™re hiring at Amplifyā€”and I have a feeling this role might be perfect for you (or someone you know). Weā€™re looking for a Personal Brand Manager to help scale LinkedIn profiles from 5K to 50K+ followers and beyond. If you love personal branding, storytelling, and content strategy, this could be your next big move. Why Youā€™ll Love This Role: āœ… Make an Impact ā€“ Shape the digital presence of top entrepreneurs & founders. āœ… Remote & Flexible ā€“ Work from...

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Today's email is sponsored by Fathom. At a Glance: The difference between amateur and professional creators The most common reasons why people stop creating Over 600+ people have used the Personal Brand GPT! Most personal brands fail. Itā€™s not because of lack of effort or talent. Itā€™s because they lack clarity and consistency. Hereā€™s what usually happens: They focus on vanity metrics only They depend on quick ā€˜growth hacksā€™ They try to be everything to everyone. They donā€™t have a clear...

Today at a Glance: I reveal my most-used framework for streamlining content creation: The Effort-Impact Matrix Watch my latest YouTube video showing the matrix Learn how to tap into your creativity without burning out The Effort-Impact Matrix Every single week youā€™re wasting hours of your life creating content that nobody sees. If you own a business itā€™s worse - youā€™re PAYING for that to be the case. Iā€™m going to share with you a framework that our clients love which immediately ensures that...

Today at a Glance: Define your 'why' with a clear Personal Brand Statement Use my prompts to keep your content aligned and impactful How to feel energised again about creating content Define Your Personal Brand Statement The best creators in the world know exactly why they create content. Theyā€™re driven by a deeper mission that fuels everything they share online. Iā€™ve helped hundreds of entrepreneurs gain clarity on their personal brands, and today, Iā€™m sharing a framework to help you do the...

Today at a Glance: The paradox of social media that gets founders fired up Why not creating content is a disservice to who you can help How just 1 hour per week is enough to grow your personal brand The Paradox of Social Media Whenever I share this with founders and entrepreneurs, it fires them up and gets them posting online. The paradox is simple: the people with the most valuable insights donā€™t share what they know online because they don't have the time. Meanwhile, our feeds are filled...

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I just dropped a YouTube video that could change the industry. Iā€™ve worked with some of the biggest creators in the world to grow their personal brands - now Iā€™m sharing the same framework with you for free. If you're stuck on what to post, this video will give you clarity on your content strategy and brand positioning. Originally made for our clients, this workshop was too valuable to not share. To go a step further, my team built a Personal Brand GPT with all of my best content,...