This is a dream come true for me. When I first had the idea for building a community, I thought about who I’ve had the pleasure of knowing in my career. Join the masterclasses happening inside our community Proximity is power. The best in the world move different. They think different, operate different, and execute every day on their craft until they’ve mastered it. Now, inside my community, you get to hear from them too. We’ve got 8x incredible masterclasses starting soon, with: 1/ Ali...
about 2 hours ago • 2 min read
In our last live cohort, 95% of the group said they wanted to grow their personal brand for leads. So, how many do you think tracked if this was happening? Zero. Not one person. To distill marketing funnels down into just two steps, you need to: Send traffic to what you're selling (marketing) Convert that traffic (sales) Yesterday, I received a WhatsApp from a founder friend who has a high-ticket consulting offer. He's concerned about where his next client is coming from: He's not the only...
2 days ago • 1 min read
"Organic reach on LinkedIn is down 65%." I'm getting a lot of DMs from people worried about their business and I want to help. If your business depends on leads from LinkedIn, a lack of visibility can be a huge problem. I'm here to say don't worry. Despite some algorithm changes, the fundamental ways LinkedIn works is still the same. Great content is still getting great results. In my opinion, the bar has just got higher where "bad" content no longer gets inflated engagement. In Personal...
3 days ago • 1 min read
I've had the best week meeting you guys and hearing exactly what you need! A large piece of feedback was: "Joe, they all look great, but what option is best for me?" Clarity is ESSENTIAL for your personal brand. Turns out, it's also pretty important when launching your baby into the world... 😉 So I wanted to break down the different options for you - as I got excited - and shared 3x options all at once! Course, Community & Cohort. Course (Self-Paced) At the core of everything is Personal...
6 days ago • 1 min read
Yesterday I wrote that I don't like talking about money online. I stand by that - publicly I won't. But you guys are my inside crew and I understand that I need to show receipts. I just signed my largest brand deal yet. A 3-month sponsorship for Q4 with a huge name in the creator economy. $12k. 5-figures. How did I do it? I literally followed the D.R.E.A.M framework I posted for free on YouTube. I was hyper-personalised and intentional with my approach, but all-in-all it took about 3 hours of...
9 days ago • 1 min read
Want to listen in on the conversations I have with founders on WhatsApp? I'm going live on LinkedIn tomorrow, Wednesday 9am EST / 2pm UTC 🎥 Emily and I are both in the thick of building communities in the personal branding and authority building space. The thing we have most in common? We absolutely love what we do and we want to answer you questions! Join the LinkedIn Live and we'll discuss: How to attract dream clients Packaging + pricing offers What it really takes to build a personal...
10 days ago • 1 min read
Feedback is the breakfast of champions. Every time you post, you’re getting feedback. In your comments. In your DMs. In how you feel about your own work. All of that is data. The only question: Are you listening? When we enter new territory, when we try things for the first time... It feels overwhelming and uncomfortable being a beginner. And I get it, putting yourself out there is really difficult. Sharing who you are, being honest about your failures, documenting the journey of learning new...
11 days ago • 1 min read
Chris Williamson is one of the most famous people on the internet. It took me four years to convince him to post on LinkedIn. Four. Years. Well, it's finally happened: with: ✅ 1,000,000 impressions in 30 days ✅ Multiple posts over 100K views ✅ +6,000 new followers (+20%) With so much content to choose from, we built a strategy designed to make noise. Start posting quietly? That would’ve been a missed opportunity. Instead, we opened with this line - fitting for the world’s most professional...
11 days ago • 1 min read
Quick one. LinkedIn reach is supposedly down on the platform. My take? Bad content used to perform well as there was less supply. Now more people post - because it's the best platform to grow a brand on - and that means the bar's gone up. Cool. Don't post sh*t. Rate your posts objectively. We all have a gut feeling for taste. We know what’s good and what’s not, even when we can’t put our name on it. For example, when I've rushed a post out and have ignored all know best practices, my post...
13 days ago • 1 min read
We launched Personal Brand Mastery!!! Have you seen the website yet? It's dreamy 🤤 Seeing you guys finally get your hands on the course means so much to me. Here's my favourite lesson from the whole course: The Creator vs. The Entrepreneur (Module 13, Lesson 1) This lesson addresses something I really struggled with. Most people start building a personal brand with the Artist mindset. They love creating. They write, design, edit - down to the last detail. That passion gets them started. But...
15 days ago • 1 min read