This is your last chance to join my first Personal Brand Mastery Live Cohort 📣 While some are winding down in Q4. This group is ramping up 🚀 Here’s a glimpse at who’s joining us: A serial entrepreneur and multi 7-figure founder A Harvard-trained physician and biotech founder A former VP at a global digital-health company The marketing lead behind the UK’s biggest gaming and sports brands A public speaking coach who is also a podcast host and stand-up comedian The co-founder of a leading...
12 days ago • 1 min read
Let me be brutally honest with you… I’ve wasted years of my potential by trying to do everything myself. It’s how most of us start - whether you’re a founder, exec, or creator. You’re the expert. Nobody can do it like you. So you keep pushing, doing, grinding… but deep down, you know you’re operating below your potential. Recently, I made a change. I started asking for help. I hired a coach. I leaned on my network. I sought out people who were experts where I wasn’t. The result? Exponential...
13 days ago • 1 min read
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18 days ago • 2 min read
Hey team 👋 A quick but important update! 90% of you who signed up for our live cohort are unavailable this week and wanted to watch the first sessions as recordings. Because the first calls are designed to be interactive and community-driven, we’ve decided to shift the start date back one week so everyone can kick things off together. 🗓️ New dates: Tuesday 28th October → Wednesday 26th November This gives us: ✅ A stronger start with everyone live from Day 1 ✅ More time for us to meet (I have...
19 days ago • 1 min read
This week I heard a few familiar lines before people joined my live cohort: “Joe, I can’t make the first session - is that OK?” “I’ve got other commitments - I don’t want to take on too much.” “Not sure I can commit 4 hours a week to sessions and homework.” The funny thing? They’re the same people who told me: “I’m unhappy with my personal brand.” “I spend too long on content.” “I need to raise my prices.” “I’m fed up watching everyone else get opportunities.” After a quick chat they were in....
21 days ago • 1 min read
Join the live cohort! Limited spaces remaining I just got the craziest DM. I replied to Ashwani thanking him. I presumed he'd downloaded a YouTube video of mine or something to watch on the plane... Or maybe he was browsing my videos on airplane wifi. Excuse my french but... What the fudge??? I remember getting up at 5am to head to head into London to film that LinkedIn Learning course. The anticipation I felt.I only read through the script once.The countless takes with my producer Jesse to...
21 days ago • 1 min read
This is a dream come true for me. When I first had the idea for building a community, I thought about who I’ve had the pleasure of knowing in my career. Join the masterclasses happening inside our community Proximity is power. The best in the world move different. They think different, operate different, and execute every day on their craft until they’ve mastered it. Now, inside my community, you get to hear from them too. We’ve got 8x incredible masterclasses starting soon, with: 1/ Ali...
23 days ago • 2 min read
In our last live cohort, 95% of the group said they wanted to grow their personal brand for leads. So, how many do you think tracked if this was happening? Zero. Not one person. To distill marketing funnels down into just two steps, you need to: Send traffic to what you're selling (marketing) Convert that traffic (sales) Yesterday, I received a WhatsApp from a founder friend who has a high-ticket consulting offer. He's concerned about where his next client is coming from: He's not the only...
25 days ago • 1 min read
"Organic reach on LinkedIn is down 65%." I'm getting a lot of DMs from people worried about their business and I want to help. If your business depends on leads from LinkedIn, a lack of visibility can be a huge problem. I'm here to say don't worry. Despite some algorithm changes, the fundamental ways LinkedIn works is still the same. Great content is still getting great results. In my opinion, the bar has just got higher where "bad" content no longer gets inflated engagement. In Personal...
25 days ago • 1 min read
I've had the best week meeting you guys and hearing exactly what you need! A large piece of feedback was: "Joe, they all look great, but what option is best for me?" Clarity is ESSENTIAL for your personal brand. Turns out, it's also pretty important when launching your baby into the world... 😉 So I wanted to break down the different options for you - as I got excited - and shared 3x options all at once! Course, Community & Cohort. Course (Self-Paced) At the core of everything is Personal...
29 days ago • 1 min read