Every creator I know is using AI now. Usually to: Write posts faster Repurpose in minutes Automate their workflow On paper, that sounds great, right? But sometimes the behind the scenes can look like… More output but fewer real conversations More impressions but less trust More content but no lift in revenue And that’s often because people are completely relying on AI for their content and judgement. AI is either your biggest advantage or your fastest way to damage your personal brand....
about 17 hours ago • 1 min read
This quote is my laptop background. It's my single focus right now: Every pattern in your life repeats until you learn the lesson. The moment you choose differently, the loop ends and growth begins. h/t my friend Emily Dunlop Nothing changes until you change. The only way to get new results is to choose new decisions. My sole focus right now is making sure my weeks are looking different than they did last year. Otherwise? 2026 ends and you're in the same place as before. There's a ChatGPT...
1 day ago • 1 min read
Hey, I probably owe you a bit more detail on what the Personal Brand Mastery cohort actually is and how it works. Towards the end of last year, we launched Amplify Academy. For the last 7 years, I’ve had the privilege of working with world-class creators, best-selling authors, and founders who are true thought leaders in their industry. But I had to make a choice. Keep building elite brands in private and behind closed doors. Or break down everything I’ve learned about the creator economy to...
2 days ago • 1 min read
Hey, If I was to take a guess, I bet your content ideas live in at least 5x different places. Notes app. Google Docs. Screenshots you sent yourself. Voice memos you never transcribed. Random thoughts in Slack. Meaning every time you want to post, you spend 20 minutes hunting. By the time you find it, you’ve lost the energy to actually write. Sound familiar? 😅 The annoying part is that you’re thinking about content and having the ideas. But there’s no system. This is an issue we saw repeatedly...
4 days ago • 1 min read
I've got to tell you about Jerry. Jerry signed up to our live personal branding cohort in October as a VIP. What's happened since then is nothing short of extraordinary: $2,000 one-time investment $16,000 closed the next month An 8× return - and his pipeline is still growing 🤯 Before Personal Brand Mastery, Jerry was getting clients how most people do - word of mouth, referrals, and a lot of uncertainty. He’d been laid off three times in three years. He knew he could help people, but his...
5 days ago • 2 min read
I’ve never done anything like this before… In 2 weeks, I’m hosting my first free summit! Introducing...Build Authority LIVE (AI Edition)On Thursday 26th February, I’m hosting a 6-hour online event with some of the sharpest minds in the creator economy: Ali Abdaal: Doctor turned entrepreneur, 6M+ YouTube subscribers Lara Acosta: LinkedIn's #1 female creator & Co-founder of Kleo Jay Clouse: Founder of Creator Science & podcaster Justin Moore: Founder of Creator Wizard & Author of Sponsor Magnet...
9 days ago • 1 min read
Hey friend, I'm so happy to let you know... Applications for the next Personal Brand Mastery cohort are officially open 🎉 My first cohort of the year runs from March 3rd to April 9th and, as always, it’s capped at 20 people. This is a 6-week immersive experience built around structure, accountability and guidance. It’s designed to help you build a personal brand that attracts the right opportunities and grows at scale. This will be the strongest cohort yet where you'll: Have access to our...
11 days ago • 1 min read
For years, I’ve fought against how I naturally work. I thought I just needed more discipline. Better habits. Stronger willpower. Despite my best intentions, I’d end many days: Disappointed I didn’t do what I said I would Frustrated I couldn’t get started on certain tasks Annoyed that some parts of work felt impossible I judged myself for it. I assumed I just wasn’t good enough. But over the past few months, something has shifted. I never considered that I might have ADHD. No teacher, family...
12 days ago • 2 min read
Hey Reader, Tomorrow (Wednesday 10th December), I’m hosting something special inside my community - and you’re invited! When ambitious founders and execs at companies like Google, Amazon, SAP, IBM and AT&T want to level up their communication, they call Nausheen Chen - the CEO’s public speaking coach. She’s a 3-time TEDx speaker, ex–Fortune 50 leader and the creator of Speak as a Leader – and she’s personally coached 500+ entrepreneurs and executives to become confident, clear, top-1%...
2 months ago • 1 min read
Just in case you missed it! 📹 Personal Brand Mastery - 50% off Transform your expertise into a personal brand people can’t ignore ($397 → $197) Implement the proven system we’ve used with the world’s top creators - grow your audience, attract opportunities, and build a brand you’re proud of 🚀 Join Personal Brand Mastery at its lowest price What PBM students think 👇 1/7 Chris (Solopreneur) - "Personal Brand Mastery takes you from being lost to found. It gives you a path and probably saved me...
3 months ago • 1 min read