Today at a Glance:
Define Your Personal Brand StatementThe best creators in the world know exactly why they create content. They’re driven by a deeper mission that fuels everything they share online. I’ve helped hundreds of entrepreneurs gain clarity on their personal brands, and today, I’m sharing a framework to help you do the same. I call this foundational "why" your Personal Brand Statement - a zoomed-out reason for:
You can spend 10 hours a week creating random posts, or 10 hours contributing to a mission that truly matters. The choice is yours. My Personal Brand StatementAfter refining mine through several iterations, I landed on: Helping people share their voice with the world. I know this works because I dedicate days of my life to helping people create meaningful, educational content. Is it perfect? No. But it gives me a clear direction - something that ties all my content together. Let me tell you a secret... 🤫 I was stuck on my own brand positioning for months. To break through, I journaled on these prompts:
From this process, I created the StrateTree™️ framework, which maps out:
Once you've outlined these, you’ll have all the raw material needed to generate your own Personal Brand Statement using my free Personal Brand GPT. 🔹 Want to go deeper? Watch my full workshop, where I walk you through the process step by step: Build Your Personal Brand in 10 Minutes (AI Workshop)Related Quote 💡
"The two most important days in life are the day you are born and the day you find out why." — Mark Twain
Next on YouTube 🎥What I Wish I Knew Before Starting a BusinessStarting a business is hard. Avoid all my painful mistakes Thank you for reading Creator's Compass! Don't forget to subscribe to my YouTube channel to grow your personal brand in a way that's authentic to you. Talk soon, |
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Today's email is sponsored by Constant Contact. I Really Regret This Firstly, hats off to the creators who do it all. It’s not easy to create content—to handle everything yourself, from filming and editing to writing, designing, and staying consistent with it all. That’s why I started Amplify in the first place. I was doing everything myself for Ali Abdaal, Chris Williamson, and Cliff Weitzman (CEO of Speechify). I was good at copywriting, great at strategy (I loved it), but when short-form...
Today's email is sponsored by Fathom. At a Glance: The LinkedIn Content Funnel - learn how to systematically move your audience from awareness -> trust -> conversion Why most creators stay stuck on reach and never get results Ask these 3 questions before you hit publish Most people post on LinkedIn without a plan. But the ‘post and hope’ strategy never works. Some days, their content takes off. Other days, it’s crickets. The problem? No strategy = just throwing posts into the void. Instead of...
Today's email is sponsored by Fathom. At a Glance: The 3 things to align in your content. How sharing your passion leads to connection. Why understanding people is more important than algorithms. The Anatomy of The Perfect Content Strategy This will change how you think about content. It’s not just what you want to say. It’s not just what the algorithm favours. It’s not just what your audience wants. It’s all three. I like to call it the ‘content sweet-spot’. This framework has been my...