Join the best personal branding community 🚀 I share how to grow your audience from my experience with the world's best (Ali Abdaal, Chris Williamson, Greg Isenberg, Sahil Bloom, Jordan Peterson & more)
Is This The Perfect Content Strategy?
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Today's email is sponsored by Fathom. At a Glance:
The Anatomy of The Perfect Content StrategyThis will change how you think about content. It’s not just what you want to say. It’s not just what the algorithm favours. It’s not just what your audience wants. It’s all three. I like to call it the ‘content sweet-spot’. This framework has been my game-changer: 1) What you love: 2) What your audience needs: 3) What the platform loves: When these 3 align - you build trust, loyalty, and momentum. I’ve learned along the way: - If you (only) chase trends, you’ll burn out. - If you ignore your audience, you’ll lose them. - If you’re not you, surviving the long game is tough. So stop worrying about being perfect or going viral. Focus on building your community. Because when you hit that sweet spot, content flows and so does connection. New on YouTube 🎥 The perfect companion for this newsletter: How To Create 10x More Content in Half the Time (Without Burnout)Thank you for reading Creator's Compass! Don't forget to subscribe to my YouTube channel to grow your personal brand in a way that's authentic to you. Talk soon, |
Creator's Compass
Join the best personal branding community 🚀 I share how to grow your audience from my experience with the world's best (Ali Abdaal, Chris Williamson, Greg Isenberg, Sahil Bloom, Jordan Peterson & more)
Today's email is sponsored by Constant Contact. I Really Regret This Firstly, hats off to the creators who do it all. It’s not easy to create content—to handle everything yourself, from filming and editing to writing, designing, and staying consistent with it all. That’s why I started Amplify in the first place. I was doing everything myself for Ali Abdaal, Chris Williamson, and Cliff Weitzman (CEO of Speechify). I was good at copywriting, great at strategy (I loved it), but when short-form...
Today's email is sponsored by Fathom. At a Glance: The LinkedIn Content Funnel - learn how to systematically move your audience from awareness -> trust -> conversion Why most creators stay stuck on reach and never get results Ask these 3 questions before you hit publish Most people post on LinkedIn without a plan. But the ‘post and hope’ strategy never works. Some days, their content takes off. Other days, it’s crickets. The problem? No strategy = just throwing posts into the void. Instead of...
Today's email is sponsored by Fathom. The Impact of Adding Sub-Hooks In 5 years, I’ve written 1,000+ posts on LinkedIn.(And this one strategy changed the game for me)See what I did there? 👆I added a sub-hook to make you click ‘see more’ And guess what? It works. Every. Single. Time. Here's why sub-hooks are so powerful:- It makes you curious.- It builds anticipation of the value being delivered.- It helps retain the attention gained from the main hook.Here’s how I use sub-hooks in my posts:-...