The Impact of Adding Sub-Hooks

In 5 years, I’ve written 1,000+ posts on LinkedIn.

(And this one strategy changed the game for me)

See what I did there? 👆

I added a sub-hook to make you click ‘see more’

And guess what? It works.

Every. Single. Time.

Here's why sub-hooks are so powerful:

- It makes you curious.
- It builds anticipation of the value being delivered.
- It helps retain the attention gained from the main hook.

Here’s how I use sub-hooks in my posts:

- Keep it short and snappy (one sentence is perfect).
- Highlight the main takeaway without giving it all away.
- Create a natural flow into the body of the post.

A sub-hook signals, “There’s something valuable here for you,” while respecting your time and attention.

Want to up your sub-hook game?

Reply to this email saying "Hooks" and I'll send the below graphic to you as a high-quality PDF.

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